Category Archives: Useful

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• The obedience experiments at 50
  This essay was published originally in the online version of the APS Observer: This year is the 50th anniversary of the start of Stanley Milgram’s groundbreaking experiments on obedience to destructive orders — the most famous, controversial and, arguably, most important psychological research of our times. To commemorate this milestone, in this article I p […]
• Marketing to narcissists
  The self-absorbed are always in the market for a louder microphone and a shinier mirror. They also have trouble distinguishing between interested and interesting. It turns out that the best way to appear interesting to someone who cares a lot about himself is to be interested. And if you don't see that, if you're not so interested in what others […]
• Growing up in bad neighborhoods has a 'devastating' impact, study finds
  Growing up in a poor neighborhood significantly reduces the chances that a child will graduate from high school, according to a new study. And the longer a child lives in that kind of neighborhood, the more harmful the impact. […]
• Reviews, Reputation, and Revenue: The Case of Yelp.com
  Published:October 4, 2011Paper Released:September 2011Author:Michael Luca Executive Summary: In just six years, Yelp.com has managed to crowdsource 20 million reviews of restaurants and other services by creating and leveraging an impressive social network of people who enjoy […]
• Brand name advertising clicks with online shoppers
  Brand names in online search engine advertising campaigns can attract more attention and encourage more sales than campaigns that use generic terms, according to researchers. […]
• Creativity in others makes us uncertain and anxious
  Nah! We all love creativity. Or maybe not. New research says creative ideas make us uncomfortable. We say we want creativity in our organizations and among our employees—but we actually prefer practicality. And those folks espousing novel ideas make us antsy because we see novelty and practicality as mutually exclusive. Practical ideas are familiar and [...] […]
• A Large Window of Time to Reach Primetime Mobile Viewers
  Television has its prime time or daypart hours, radio has its drive time. Now mobile apps have a similar set of hours where viewing is highest, thanks to new number crunching by Flurry. But if brands were looking for a concise window of time through which they could target certain demographics, they will be disappointed. 6 [...] […]
• Find Out How Many Slaves Work For You
  Take the Slavery Footprint survey about your lifestyle and the products you own. […]
• The Low-Status Situation of Corrupting Power
  From Eureka Alert: Ever wonder why that government clerk was so rude and condescending? Or why the mid-level manager at your company always doles out the most demeaning tasks? Or, on a more profound level, why the guards at Abu Ghraib tortured and humiliated their prisoners? In a new study, researchers at USC, Stanford and the Kellogg School of Management h […]
• Luxury Travelers Scan Porsche’s QR Codes Printed On Airplane Tickets
  The automobile brand has teamed up with airlines to print QR codes on the back of boarding passes to enable passengers to view Porsche's promotional materials on their mobile devices. […]