We are hardwired to enjoy games

By Andy Harris | March 4, 2009

I won’t get into the brain science behind the title’s claim because it’s already widely accepted as truth. But I think Pearl Jam’s newest tactic to re-release the album that made them a pop icon is really remarkable for their use of a game to bring attention to an album. As an act of persuasion, I think it’s effective mostly because it’s conjuring up all kinds of positive feelings I already have about the music I know I already like. It’s probably been done before, but this one is really slick. They made an interesting 3d game using my favorite web technology, Papervision3d, to unlock each of the songs from their album. It’s kind of addicting….unless you hate Pearl Jam’s music. If that’s the case, then rest assured that no one else is perfect either. I think they are my generation’s Rolling Stones and they don’t cease to entertain my ears.

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